BrightLane Logistics Custom CRM
A custom CRM built on Laravel to replace a patchwork of spreadsheets across BrightLane's sales and dispatch teams.
BrightLane Logistics was running sales tracking in one spreadsheet, dispatch scheduling in another, and customer communication over email — with no single source of truth and constant risk of information falling through the cracks between teams.
The Challenge
Off-the-shelf CRMs weren’t built around how a logistics business actually operates — the link between a sales deal and an active shipment, the handoff from sales to dispatch, and the reporting managers needed didn’t map cleanly onto generic pipeline stages.
What We Built
We built a custom CRM on Laravel, modelled directly around BrightLane’s real sales-to-dispatch workflow rather than a generic sales pipeline. Deals automatically become active jobs once won, dispatch teams get a live view of what’s coming without re-entering data, and role-based access means sales, dispatch and management each see the views relevant to their work. We layered in automation for routine status updates that previously required manual emails between teams.
The Outcome
BrightLane now runs sales and dispatch from a single system instead of disconnected spreadsheets, with automated handoffs replacing manual data re-entry between teams. Management has a live, accurate view of the pipeline and active jobs for the first time.
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