Marketing Automation
Automated campaigns that nurture leads while you focus on strategy.
Marketing Automation keeps leads warm between the moment they show interest and the moment they’re ready to buy, without your team manually sending every follow-up. We build automated email and nurture sequences triggered by real behaviour — a form fill, a page visit, a period of inactivity — combined with lead scoring so your sales team knows exactly who to prioritise. It’s distinct from broader workflow automation in that it’s built specifically around the lead-to-customer journey.
What’s Included
- Automated email nurture sequences mapped to the buyer journey
- Behaviour and CRM-triggered campaigns
- Lead scoring models to flag sales-ready contacts
- List segmentation and personalisation at scale
- Integration with your existing CRM and email platform
- Performance tracking and ongoing sequence refinement
Our Approach
We map your actual buyer journey first — the questions leads have at each stage and the actions that signal real intent — then build automated sequences and triggers around it, rather than a generic drip campaign. Lead scoring is calibrated to your sales process, so “sales-ready” reflects genuine buying signals, not just an opened email. We connect everything to your existing CRM and email platform, and review performance regularly to refine timing, content and scoring as we learn what actually moves your leads forward.
Who It’s For
Businesses generating leads that go cold from lack of timely follow-up, or sales teams spending too much time on early-stage contacts who aren’t ready to buy yet.
Ready to stop leads slipping through the cracks? Get in touch and we’ll map out a nurture strategy.
Frequently Asked Questions
How is this different from just sending regular email newsletters?
Newsletters go to everyone on the same schedule. Marketing automation triggers different messages based on what a lead actually does — downloading a resource, visiting a pricing page, going quiet — so the right message reaches the right person at the right moment.
Does this replace our sales team's follow-up?
No, it supports it. Automation handles the early nurture and scores leads by engagement, so your sales team spends their time on the contacts who are genuinely ready to talk, rather than working every lead cold.
Let's talk about your marketing automation project
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