GEO Services

Generative Engine Optimization (GEO) is about making your brand’s information easy for AI systems — ChatGPT, Google AI Overviews, Perplexity and similar tools — to find, understand and cite when they generate answers. This is a distinct discipline from traditional SEO: instead of optimising primarily for a ranked list of blue links, GEO focuses on entity clarity, structured data and content that’s unambiguous enough for a language model to extract and reference correctly. It’s an emerging area, and we approach it with realistic expectations rather than overpromising outcomes nobody can fully control.

What’s Included

• Audit of how AI crawlers and bots currently access and interpret your site
• Structured data (schema.org) implementation to clarify entities, facts and relationships
• Content restructuring for factual clarity — clear claims, defined terms, consistent naming
• llms.txt and related machine-readability improvements where applicable
• Brand and entity consistency review across your site and key third-party sources
• Ongoing monitoring of AI-generated answers that reference your brand or competitors

Our Approach

We start by auditing how discoverable and legible your site currently is to AI crawlers and how your brand is already being represented (or ignored) in AI-generated answers. From there we improve entity clarity — making sure your business, products and expertise are described consistently and unambiguously — and add or refine structured data that helps machines parse your content correctly. Because this space evolves quickly, we treat GEO as an ongoing practice, adjusting as platforms change how they source and cite information rather than a one-off project.

Who It’s For

Brands that want to stay visible as more discovery moves into AI assistants and chat-based search, particularly in industries where being cited as a trusted source carries real commercial value — professional services, SaaS, and consumer brands with strong factual authority.

Curious how your brand currently shows up in AI answers? Get in touch and we’ll walk you through it.