Harborstone Realty Property Listings Website
A searchable property listings website with SEO-optimised location pages for a growing real estate agency.
Harborstone Realty’s old website listed properties in a simple grid with no filtering, forcing prospective buyers to scroll through dozens of listings to find what they wanted — and the site rarely appeared in local property searches.
The Challenge
Real estate buyers search in specific ways — by neighbourhood, price range, property type and bedroom count. Harborstone needed a listings experience that matched how people actually search, plus content that could rank for local, location-specific searches.
What We Built
We built a WordPress-powered listings system with filtering by location, price, property type and features, plus map integration so buyers could browse visually. We created a structured set of neighbourhood and location pages optimised for local search intent, and gave each agent a dedicated profile page to build their individual credibility and generate direct leads.
The Outcome
Harborstone’s listings are now easy to browse and filter, buyers can find relevant properties faster, and the agency has a growing set of location-specific pages designed to capture local search traffic that their previous single-page listings site couldn’t reach.
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